Bubba Wallace has partnered with Hardee's to launch 'Bubba's Full Throttle Meal'. The meal became available on June 17 through online ordering and the My Rewards app.
What's in the meal?
The combo is built around five of Hardee's signature spicy hand-breaded chicken tenders, Buffalo ranch dipping sauce, a medium fry, and a medium Coke.
Who is Bubba Wallace?
Bubba Wallace drives the No. 23 Toyota Camry for 23XI Racing in the NASCAR Cup Series, with Cup Series wins including a 2021 victory at Talladega Superspeedway and a Brickyard 400 win in July 2025.
Why the partnership?
Wallace leaned into the spice angle in the announcement, saying he's never been afraid of a little spice, making the meal an easy choice. The meal also includes an exclusive Bubba Wallace No. 23 Hardee's collectible die-cast car while supplies last.
The meal shows off Hardee's premium hand-breaded tenders, classic flavors, and an iconic design, according to Sarah Breymaier, vice president of brand marketing at Hardee's. Breymaier added that Bubba's Full Throttle Meal is guaranteed to be a fan favorite.
How to order
Fans can order the meal online or through the Hardee's app using the My Rewards program. Availability is limited, and the collectible No. 23 die-cast car is only offered while supplies last. The meal bag features artwork from Stephen Bliss, an artist and illustrator known for his work on the Grand Theft Auto video game.
Bubba Wallace's partnership with Hardee's is a unique opportunity for fans to engage with the NASCAR driver. The limited-edition meal is a must-try for fans of Wallace and Hardee's.
Hardee's is a long-running American fast-food chain known for items like charbroiled burgers, Made from Scratch Biscuits, and Hand-Breaded Chicken Tenders. The company operates more than 1,400 restaurants across 31 states.
The collectible die-cast car is a special addition to the meal, making it a valuable item for fans. The meal's availability is limited, so fans should act fast to get their hands on it.
Bubba Wallace's Cup Series wins are a testament to his skill as a driver. His partnership with Hardee's is a great way for fans to support him and enjoy a delicious meal.